Traditionally, supporting underprivileged communities was the domain of NGOs. However, a recent shift has seen corporations actively engage in social initiatives by partnering with NGOs as a part of their CSR activities. Not only are corporations active participants in bringing about positive shifts in the society, but they are also more encouraging towards their employees volunteering for the cause they support.

Akshaya Chaitanya, a Mumbai-based trusted NGO, is dedicated to promoting education and healthcare for the underprivileged by combating hunger. Numerous corporations are actively supporting our mission through CSR volunteering initiatives.

The Meaning & Significance of Volunteering in CSR

Corporate Social Responsibility (CSR) has become a cornerstone of modern business practices, as companies strive to cultivate a philanthropic image. Volunteering in CSR essentially means the employees of the organization get actively engaged with the NGO their company supports. Volunteering in CSR emerges as a potent tool to shape a brand identity that reflects the company’s core values.

Key Significance of Employee Volunteering:

• Employee Engagement: Participation in CSR activities empowers employees to leverage their diverse skills for societal betterment, fostering team unity and reaping mutual benefits during tasks aligned with the organization’s goals.
• Alignment with Core Values: CSR volunteering activities are chosen to resonate with the company’s core principles. For instance, a commitment to environmental sustainability may manifest in tree-planting initiatives.
• First-Hand Experience: CSR volunteers gain invaluable insights by personally engaging with beneficiaries, humanizing the issues and fostering empathy.
• Storytelling & Impact Assessment: Through hearing firsthand accounts of impact, volunteers grasp the immeasurable effects of their company’s CSR efforts beyond mere statistics.
• Partnerships with Local Organizations: Collaborating with local NGOs offers volunteers a deeper understanding of community dynamics, providing new perspectives on social issues and fostering mutual learning & empathy.

Leveraging CSR for an Engaged Workforce

Human Resources can harness the power of CSR to foster a more engaged workforce:

• Meaningful Contributions: HR can facilitate opportunities for employees to contribute to societal causes, fostering a sense of fulfillment in their roles.
• Team Building and Collaboration: CSR activities provide avenues for HR to promote team building and collaboration among employees through organized events, fostering unity, strengthening bonds, and cultivating a positive work culture.
  
• Employee Retention: Engaging employees in impactful CSR activities yields positive outcomes for HR, as employees who find purpose in their work are more likely to remain productive and committed to the organization.

Cause-based marketing in CSR to connect with customers.

Cause-based marketing is a communication tool for Corporate Social responsibility that conveys the social benefits of the organisation’s CSR efforts. It demonstrates how the CSR activities of the organisation have made a positive impact on society. The appeal to the customers is to purchase products from the organisation to become a part of the social initiative.

In conclusion, a successful CSR volunteering program helps it to differentiate itself from its competitors. And with changing times, the concept is evolving constantly. Companies are cultivating a more engaged workforce while making a positive impact on society. Akshaya Chaitanya’s employee volunteering program is one such example, where we offer a wonderful opportunity for organizations to make a tangible difference in the fight against hunger in Mumbai. By partnering with us, corporations can engage their employees in impactful drives aimed at alleviating food insecurity in the lives of underprivileged people.

Real stories of Employee Volunteering

Corporate Social Responsibility(CSR) & Employee Volunteering by Orbit Exports

Employee Volunteering by Singapore Airlines

Support Our Cause:

At Akshaya Chaitanya, we are focused on improving healthcare & education through the power of food. We currently feed 18,000+ beneficiaries everyday & aim to serve 1,00,000 meals by the end of 2025. Your support will help us make this dream a reality. Reach out to us for CSR partnerships & employee volunteering here: here: https://akshayachaitanya.org/corporate-giving or Call us on +918928991161